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Business Plan - the Establishment of an E-Magazine
Olejník, Martin ; Hvězda, Ing Vojtěch (referee) ; Luňáček, Jiří (advisor)
The bachelor thesis focuses on creating a business plan for establishment of an internet magazine. The thesis contains basic theories which are then transferred and applied to practice. In the theoretical part is contained primary theoretical knowledge that is transferred and applied to practice. In the practical part is performed analysis and research of the market including the competitive environment. The last part contains the real business intention and own solution suggestions.
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IT support of online magazine editorial staff and office
Wagenknecht, Martin ; Gála, Libor (advisor) ; Fortinová, Jana (referee)
This Bachelor Thesis describes the IT support of editorial staff and office. My goals is to identify whole portfolio of application and also identify the state of actual market in this branch. In the first step is defined the whole enviroment of editorial branch with all need for complex functionality. Then is whole enviroment with all processes analyzed according to the MMABP. Then I get different views to IT needs of editorial using MMDIS methodology and the last part of my work focuses on surveying the state of current IT market of complex and separate modules of business systems satisfying needs of this kind of business. The last step is market research in branch of applications needed for such a surrounding and comparing to editorial which was presented. The result of this work will help with setting up new editorials and choosing whole IT support or streamline already existing office. Furthermore, my findings may interest developers, who could use the information in order to develop new or improve the current software editorial staff uses.
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Issues of starting and online magasine - law aspects, procedures and implementation
Pečenková, Tereza ; Benda, Josef (advisor) ; Chudoba, David (referee)
The bachelor thesis, in its theoretical part, deals with the principles, legal necessities and the theoretical basis necessary for setting up an online leisure magazine. Firstly, it deals with the definition of the term online magazines, then with the legislation covering any periodical online publication. It also focuses on potential funding, a marketing plan and the basis for a successful marketing campaign. The practical part contains steps necessary for setting up the online magazine, the design of the individual steps, the technical part necessary for the operation of any website and finally the creation of our webpage for the magazine. At last, it focuses article publishing in general.
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Business Plan - the Establishment of an E-Magazine
Olejník, Martin ; Hvězda, Ing Vojtěch (referee) ; Luňáček, Jiří (advisor)
The bachelor thesis focuses on creating a business plan for establishment of an internet magazine. The thesis contains basic theories which are then transferred and applied to practice. In the theoretical part is contained primary theoretical knowledge that is transferred and applied to practice. In the practical part is performed analysis and research of the market including the competitive environment. The last part contains the real business intention and own solution suggestions.
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